AMERICAN SOCIETY OF ASSOCIATION EXECUTIVE (ASAE) XDP – XPERIENCE DESIGN PROJECT

Client:

Venue: ,

Date: January 1970

Client: American Society of Association Executives (ASAE) Event Type: Conference & Business Exchange

CHALLENGE

Reinvent a 40-year old B2B event for ASAE by providing a differentiated experience for over 1,800 meeting professionals and industry partners.

SOLUTION

A massive spoke-and-wheel lab for presentations that featured a 360-degree circular projection screen. Now imagine it descending from the ceiling to support 5 concurrent speakers. Meanwhile, the audience was provided with earbuds so that everyone could select which speaker they wanted to listen to and switch between different presentations throughout the program.

Hargrove was responsible for conceiving, fabricating and delivering the layout and design for all event spaces, décor, lighting, audio/video, run of show production and stage management, signage and set-up. In addition to the main performance area we developed a Business Exchange area with branded signage, customized wall graphics, as well as lighted lamp-like centerpieces as markers for partner locations.

Stepping away from your successful, well-known, traditional trade show and launching a whole new concept for a B2B event for the industry.

Hargrove was responsible for developing a Business Exchange that offered multiple levels of participation by traditional-exhibitors-turned-event-sponsors. The area was designed with branded signage, customized wall graphics, as well as lighted lamp-like centerpieces as markers for partner locations.

More than a trade show, Hargrove collaborated with ASAE to conceive the completely reimagined event, then designed, fabricated and delivered the layout for all event spaces, décor, lighting, audio/video, run of show production and stage management, signage and set-up.