Gentex is high tech. They specialize in products for the automotive, aerospace, and security industries. In 2016, Hargrove took on a massive project: the design, build, and management of Gentex’s exhibit programs for their automotive and aerospace sectors.
We worked in conjunction with the Gentex team to develop two custom and distinctive exhibits specifically tailored to their automotive and aerospace offerings. In both instances, we incorporated required modularity into the exhibit designs, allowing them to be multifunctional ― expanding and contracting as necessary as determined by the exhibit program schedule. The two-story automotive booth appeared at CES and incorporated a variety of client requirements: ground floor product display area, multiple demonstration areas, private second floor VIP lounge, staff break room and casual meeting space.
The island-style aerospace exhibit was inspired by the double-decker automotive booth but with a single level layout. This footprint was designed to be interspersed as needed with the automotive booth for smaller activations by incorporating interchangeable branding.
In addition to the expositions in the US, the exhibit schedule includes shows in Switzerland and Germany.