A sleek, user friendly digital experience rich with informative content and unique gamification.
Hargrove developed the virtual strategy behind the engagement and implemented gamifications used within the online exhibit. Based upon our ongoing relationship with the client, our exhibit specialists knew that Destination Cleveland had three major messages that needed to be conveyed throughout the conference: address the lack of destination travel to Cleveland; spread awareness about the Destination Cleveland CLEAN COMMITTED program, and acknowledge major upcoming events.
Engagement activities included: multiple ‘Lunch Break with The Land: Discover CLE;’ Mix It Up with Vitamix, and a cooking demo by Cleveland’s own chef and Food Network star Michael Symon.