Events that Transform: B2Me℠ and Hybrid Event Experiences

By: Tara Higgins, President, Hargrove & SVP Commercial, Encore Our final installment in our series on B2Me℠ event planning culminates into the dynamic, highly scalable framework of hybrid event design. Hybrid not only offers vast design potential, but also revolutionizes our ability to deliver the three audience essentials: human connection, immediacy, and authenticity. By integrating … Read More

The Power of B2Me℠ and Influential Event Design

By: Tara Higgins, President, Hargrove & SVP Commercial, Encore In part one of our look into the world of B2Me℠ marketing in event planning, we discussed the process of audience evaluation and the commonalities shared across all audience demographics. B2Me℠ recognizes that understanding the audience goes beyond demographic and industry sectorizations and seeks to design ... Read More

Encore Intrado and CVENT partner for event solutions

The Value of Partnerships in Our (Re)Start

The meeting and events industry clearly experienced a great deal of change over the course of the last 16 months. An industry filled with incredibly talented people who were singularly forced to be nimble and adaptable can now learn from each other to accelerate our industry’s exciting (re)start with the right event solutions. For Encore, ... Read More

The Future of Event Audiences and the Shift to B2Me℠

By: Tara Higgins, President, Hargrove & SVP Commercial, Encore At Hargrove, we remain passionately committed to the growth of the live, virtual and hybrid events industry. We believe in its proven power, as the ultimate channel to build relationships, create experiences, and drive results. Our industry is at a pivotal point, with the expansion of ... Read More

We Make Events – Tim Kurzynski: Marine Veteran and Director of Internet Services

The events industry attracts people from a wide variety of backgrounds. The projects aren’t always straight forward quarterly meetings or annual conferences, sometimes they present challenging questions with unique scopes of work that require a team that can think outside of the box. The teams at Hargrove and Encore possess diverse backgrounds including military veterans ... Read More

Design a Hybrid Event for Every Participant

In November of 2020, we surveyed 2,000 of our customers and asked various questions about hybrid events. When we asked them to give a general forecast of their 2021 events, our survey respondents shared that they plan to allocate nearly 80% of their total spend on virtual and hybrid solutions. To maximize your total spend, ... Read More

Planner Tips: Event Strategy and Design for Hybrid Meetings

Whether you’ve never planned a hybrid event or feel pretty confident in your abilities to deliver a seamless experience, there are strategy and design techniques for hybrid meetings that you can use now to elevate your next event. Just as you measure your in-person events’ success by stakeholder experience and event metrics, the same can ... Read More


In February 2020, Hargrove was officially announced by the Democratic National Convention Committee (DNCC) to serve as the Event Management Firm for the 2020 National Convention at the Fiserv Forum in Milwaukee. As in 2012 and 2016, we were once again responsible for the infrastructure necessary to make the convention possible.   An event in ... Read More


Virtual Events: The New Metric

By Christine Kiesling, VP Customer Experience – As we have all experienced in the last six months, our world has drastically changed, with very few industries impacted as greatly as the live events industry. In order to adapt to this “new normal” we are living in, meetings, events, exhibitions, and conferences have moved to an ... Read More

1. Elbow Bumps 2. Foot Shakes 3. Just Wave!

The Social Contract

Remember the Seinfeld episode with the “close talker”? Elaine’s new boyfriend, Aaron, got physically close when he talked. He got so close to Kramer that Kramer backed up until he fell in Jerry’s kitchen. I bet when you saw that episode you felt some level of discomfort imagining Aaron coming that close. Consider that happening ... Read More