Sep 2 2021
arianeschirmer@hargroveinc.com

By: Tara Higgins, President, Hargrove & SVP Commercial, Encore Our final installment in our series on B2Me℠ event planning culminates into the dynamic, highly scalable framework of hybrid event design. Hybrid not only offers vast design potential, but also revolutionizes our ability to deliver the three audience essentials: human connection, immediacy, and authenticity. By integrating …

The Power of B2Me℠ and Influential Event Design

Aug 3 2021
arianeschirmer@hargroveinc.com
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore In part one of our look into the world of B2Me℠ marketing in event planning, we discussed the process of audience evaluation and the commonalities shared across all audience demographics. B2Me℠ recognizes that understanding the audience goes beyond demographic and industry sectorizations and seeks to design ...

The Future of Event Audiences and the Shift to B2Me℠

Jun 17 2021
arianeschirmer@hargroveinc.com
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore At Hargrove, we remain passionately committed to the growth of the live, virtual and hybrid events industry. We believe in its proven power, as the ultimate channel to build relationships, create experiences, and drive results. Our industry is at a pivotal point, with the expansion of ...

Design Experience at Any Scale

Aug 4 2020
davidsolsbery@hargroveinc.com
Don’t just plan an event . . . DESIGN an experience! Event producers are being told, “You’re an experience designer.” But what does that actually mean? – especially when it feels like the world turned virtual overnight (even though virtual and hybrid events have been around for years – for more perspective read our recent ...