Client: Gentex Corporation Event Type: Custom Exhibit
Gentex, a manufacturer and global supplier of advance technologies for the automotive and aerospace industries, challenged Hargrove to design a WOW exhibit that offered a compelling experience for multiple audiences but modular and sleek enough to accommodate several show floors and international travel.
A two-story interactive exhibit that has a little something for everyone!
Hargrove designed two custom exhibits, incorporating high-end luxury finishes and materials. The first was a two-story automotive booth which appeared at SEMA and CES and incorporated a variety of features: ground floor product display area, multiple demonstration areas, private second floor VIP lounge, staff break room and casual meeting space! The other exhibit was an island-style aerospace exhibit inspired by the double decker automotive booth but with a single level layout. This footprint was designed to be interspersed as needed with the automotive booth for smaller activations by incorporating interchangeable branding.
The creativity and flexibility of the design delivered cost efficiencies, earned high praise from all involved, and awarded Hargrove a multi-year contract for their exhibit program.