A condensed, at-a-glance figurative and literal street-level view of the Bank’s financing effects across nations in South America and the Caribbean.
From the start of the ideation phase, we envisioned various media—traditional, video, interactive and artifact, to transmit and convey IDB’s multiple story lines: from the overall message of outcome-based investment and development to personal stories of those whose lives they are meant to improve.
We designed an accessible and highly engaging environment. A series of activations combined with narrative opportunities were included to create a personalized user experience. With agreed upon content, media, and floor plan, Hargrove also fabricated and installed all the Center’s elements.