Client: U.S. Department of State Event Type: Policy Conference
CHALLENGE
The US State Department wanted to create a fully immersive and interactive experience that would ignite conversations, propel press coverage, and encourage 1,000+ global leaders to take action to repair “Our Ocean”.
SOLUTION
An experience that takes you to the ocean’s floor.
We created everything from the branded visual system to a dynamic-stage that supported subject matter experts and their materials as well as the visual and technical needs for key members of the press.
A 280-degree LED screen surrounded the event floor to distribute images and content to remind key-decision-makers just what was at the core of their conversations and in order to spark action.
RESULTS
SUCCESS! This program was so well received that Marriott’s leadership elected to roll it out in two other locations for t
• 136 new initiatives on marine conservation and protection announced
• More than $5.24 billion value for new initiatives
• Commitments to protect nearly 4-million square kilometers of the ocean