Venue: ,
Date: January 1970

Client: Puma  Event Type: Brand Activation


Puma wanted to highlight the athletic and competitive nature of their brand by creating a unique workout experience that brought the community and fitness fanatics together.


A buzzing, “had to be there” one-of-kind B2C experience for fitness-inspired communities within five major cities nationwide.

The ‘main stage’ for each event was a 45’ x 35’ open air arena created with black outdoor truss. Boxing bags hung from the truss created the ‘walls’ of the exercise arena, accentuating the HIIT (high-intensity interval training) workouts. A custom center podium provided the platform from which the instructors and Puma ambassadors lead the high-energy workouts.

Surrounding the focal point of the activation were branded locker set ups where the athletes could secure their belongings, photo ops, and registration counters. In addition to the build solution and fabrication, Hargrove managed the trucking and labor necessary for the tour.


The five-city tour—Chicago, New York, Boston, Miami, and Los Angeles—connected thousands of workout fanatics with the brand and their products. The events went viral on social, helping to further highlight Puma’s brand!

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