Hargrove’s work as an exhibit design firm goes as far back as our company’s inception in 1946. From our start in window displays for boutiques and creating iconic parade floats, to our current portfolio of custom tradeshow exhibits and bespoke experiential activations, we’ve partnered with brands, organizations, and museums to create visually inspiring and memorable ...
With the resurgence of live events, the excitement of meeting in-person again has met many in the events industry with newfound challenges. The current landscape of supply chain constraints, labor shortages, and rising fuel costs have added a new level of complexity to the event planning process. Additionally, event planners are facing tighter planning timelines ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore Our final installment in our series on B2Me℠ event planning culminates into the dynamic, highly scalable framework of hybrid event design. Hybrid not only offers vast design potential, but also revolutionizes our ability to deliver the three audience essentials: human connection, immediacy, and authenticity. By integrating ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore In part one of our look into the world of B2Me℠ marketing in event planning, we discussed the process of audience evaluation and the commonalities shared across all audience demographics. B2Me℠ recognizes that understanding the audience goes beyond demographic and industry sectorizations and seeks to design ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore At Hargrove, we remain passionately committed to the growth of the live, virtual and hybrid events industry. We believe in its proven power, as the ultimate channel to build relationships, create experiences, and drive results. Our industry is at a pivotal point, with the expansion of ...
The events industry attracts people from a wide variety of backgrounds. The projects aren’t always straight forward quarterly meetings or annual conferences, sometimes they present challenging questions with unique scopes of work that require a team that can think outside of the box. The teams at Hargrove and Encore possess diverse backgrounds including military veterans ...