In November of 2020, we surveyed 2,000 of our customers and asked various questions about hybrid events. When we asked them to give a general forecast of their 2021 events, our survey respondents shared that they plan to allocate nearly 80% of their total spend on virtual and hybrid solutions. To maximize your total spend, ...

Whether you’ve never planned a hybrid event or feel pretty confident in your abilities to deliver a seamless experience, there are strategy and design techniques for hybrid meetings that you can use now to elevate your next event. Just as you measure your in-person events’ success by stakeholder experience and event metrics, the same can ...

In February 2020, Hargrove was officially announced by the Democratic National Convention Committee (DNCC) to serve as the Event Management Firm for the 2020 National Convention at the Fiserv Forum in Milwaukee. As in 2012 and 2016, we were once again responsible for the infrastructure necessary to make the convention possible.   An event in ...

By Christine Kiesling, VP Customer Experience – As we have all experienced in the last six months, our world has drastically changed, with very few industries impacted as greatly as the live events industry. In order to adapt to this “new normal” we are living in, meetings, events, exhibitions, and conferences have moved to an ...

Remember the Seinfeld episode with the “close talker”? Elaine’s new boyfriend, Aaron, got physically close when he talked. He got so close to Kramer that Kramer backed up until he fell in Jerry’s kitchen. I bet when you saw that episode you felt some level of discomfort imagining Aaron coming that close. Consider that happening ...

Ben Erwin, President and CEO of our parent company PSAV/Encore, provides his perspective on the current state of the events industry due to COVID-19, the impact to the business, the strategic adjustments we have taken, and his vision for the future as our new CEO.   ... Read More

Don’t just plan an event . . . DESIGN an experience! Event producers are being told, “You’re an experience designer.” But what does that actually mean? – especially when it feels like the world turned virtual overnight (even though virtual and hybrid events have been around for years – for more perspective read our recent ...

A Rise in Hybrid Meetings and Events The COVID-19 pandemic has presented new challenges to the event industry. But, with crisis, often comes innovation. As automobile manufacturers have quickly changed their business model from building cars to building ventilators, the events industry is responding with different ways to use technology to connect organizations and people. ...

What will meetings and events look like following the COVID-19 pandemic? For everyone in our industry, that’s certainly been the question on our minds. And while it’s easy to say “I don’t know,” the meetings and events industry as a whole is too important to accept that as an answer – 10 million jobs worldwide directly depend ...