Bold, Bright & Perfectly Pittsburgh

Create a bold, authentic exhibit for Visit Pittsburgh that showcased their new branding, integrated dynamic photography and video content, and stood out on the expo floor, without relying on a hanging sign.

Hargrove designed a vibrant 20’ x 20’ exhibit that brought Visit Pittsburgh’s new branding to life with bold graphics and a striking LED arch. Incorporating the five signature colors representing the city’s major industries, the arch created height and a sculptural focal point that stood out on the expo floor. This innovative design ensured high visibility and a strong brand presence, even without a hanging sign.