B2Me℠ and Hybrid Event Experiences

The power of technology allows us to break down barriers and share content like never before. In fusing the live and the virtual, we create an “experience channel” that eliminates the limitations of fixed event schedules and physical capacity constraints. A fully integrated experience is achieved, giving access to an even greater audience. Hybrid events expand a brand’s reach, growing communities and connecting audiences globally. Through reducing these locational and financial blockers, events become increasingly more accessible. When these limitations are reduced, brands evolve through community engagement and an expanding global influence.

Hybrid event technologies open new opportunities for enhanced, fully customizable experiences. Participants are empowered with the ability to choose how they show up, consume content, and interact with each other. The freedom to connect in-person or from remote locations, personalized attendee journeys, and multiple engagement and networking opportunities, all allow attendees the opportunity to derive the greatest value for them through this new breed of media. Technology can also be utilized to further improve event accessibility. Options for captioning, language translation, and multilingual content all create a more inclusive experience.

A thoughtfully crafted content strategy can maximize your event dollars and further solidify brand identity. Creating authentic and intentional content allows it to serve the present audience, while also having significance beyond the principal event. With longevity in mind, the event messaging can expand into subsequent forms of content and delivery. Pre-recorded, live, and on-demand sessions evolve the event experience into one that is flexible and directly in service of the attendee. Regardless of location, time zone, or device, they are able to connect.

For those who aspire to plan and deliver events that transform, regardless of their size, location, or platform, we aim to support and inspire you with all that hybrid has to offer you and your audience. We firmly believe that when we work with our customers, Hargrove is in the business of communication and connection, not just the event business.

Whatever industry or sector we are supporting, understanding your objectives and ambition for the event is our mission; finding solutions to pursue those efficiently and effectively through experience-based solutions is what we do every day. With over a decade of hybrid event experience, our passion is rooted in using the best tools and techniques to design experiences that are uniquely captivating, amplify brand culture, and bring shared interest communities together to drive an event’s business and attendee value.