BRAVOCON 2023
Client: Bravo Event Type: Experiential Convention, In-Person
CHALLENGE
Bravo, the premier lifestyle and entertainment brand, was looking to reignite over-the-top brand love for the iconic channel’s programming by reinventing the complete end-to-end BravoCon super fan experience.
SOLUTION
Working in close partnership with Atypikal and Creative Riff, Hargrove designed a self-curated attendee journey chock-full of FOMO-inducing photo ops with Bravo personalities, two stunning stages, a heavy dose of surprise and delight moments, and programming full of exclusive content designed to send Bravo super fans into a frenzy.
Stepping into the venue, fans were transported into the Bravo universe, with bold branding and graphics, bespoke custom fabricated exhibits, and interactive activations that brought their favorite shows to life.
RESULTS
Attendees experienced an all-in three days of Bravolebrity spotting, exclusive content, 60+ events and panels, and the expansive world of the Bravo network brought to life.
NBC Event Research results confirmed the “Brand Love,” was the highest from any BravoCon to date.
Consumer sentiment on social media included themes of:
“Best year yet!”
“Incredible difference this year over last year.”
“10x better this year!”
“This is awesome!”
Services Provided
Event Strategy
Creative & Design
Fabrication & Graphics
Expo Market Management
Event Management
End-to-End Production
Stage Management
A/V Equipment & Installation
Tech Specs
