Jul 28 2022
arianeschirmer@hargroveinc.com

With the resurgence of live events, the excitement of meeting in-person again has met many in the events industry with newfound challenges. The current landscape of supply chain constraints, labor shortages, and rising fuel costs have added a new level of complexity to the event planning process. Additionally, event planners are facing tighter planning timelines …

Events that Transform: B2Me℠ and Hybrid Event Experiences

Sep 2 2021
arianeschirmer@hargroveinc.com
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore Our final installment in our series on B2Me℠ event planning culminates into the dynamic, highly scalable framework of hybrid event design. Hybrid not only offers vast design potential, but also revolutionizes our ability to deliver the three audience essentials: human connection, immediacy, and authenticity. By integrating ...

The Power of B2Me℠ and Influential Event Design

Aug 3 2021
arianeschirmer@hargroveinc.com
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore In part one of our look into the world of B2Me℠ marketing in event planning, we discussed the process of audience evaluation and the commonalities shared across all audience demographics. B2Me℠ recognizes that understanding the audience goes beyond demographic and industry sectorizations and seeks to design ...