Sep 2 2021
arianeschirmer@hargroveinc.com

By: Tara Higgins, President, Hargrove & SVP Commercial, Encore Our final installment in our series on B2Me℠ event planning culminates into the dynamic, highly scalable framework of hybrid event design. Hybrid not only offers vast design potential, but also revolutionizes our ability to deliver the three audience essentials: human connection, immediacy, and authenticity. By integrating …

The Power of B2Me℠ and Influential Event Design

Aug 3 2021
arianeschirmer@hargroveinc.com
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore In part one of our look into the world of B2Me℠ marketing in event planning, we discussed the process of audience evaluation and the commonalities shared across all audience demographics. B2Me℠ recognizes that understanding the audience goes beyond demographic and industry sectorizations and seeks to design ...

The Future of Event Audiences and the Shift to B2Me℠

Jun 17 2021
arianeschirmer@hargroveinc.com
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore At Hargrove, we remain passionately committed to the growth of the live, virtual and hybrid events industry. We believe in its proven power, as the ultimate channel to build relationships, create experiences, and drive results. Our industry is at a pivotal point, with the expansion of ...

Ron Bracco Featured on GatherGeeks Podcast

May 8 2019
davidsolsbery@hargroveinc.com
Tune in to this week’s GatherGeeks, “A Primer on Planning Major Events: Branding, Design, Security & More,” to catch an interview with Hargrove’s own Ron Bracco, VP of Events. Recorded at the Meridian International Center in Washington, DC, BizBash C.E.O. David Adler, Zkipster’s Alex Carter and Ron explore how Hargrove’s rich history empowers our team to ...